The concept behind SIR & SON is about the relationship between a Sir and his Son. The SIR is a strong dominate figure, who expects respect and obedience. The SON is respectful and obedient as well as having a slight playful side. Elements of strength and authority are mixed with a playfulness and excitement. We want our clothes to reflect how we feel. SIR & SON brings out that element in any man. We are creating an image of today's man.

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The brand will always be evolving just like the relationship between a 

SIR and his SON.

 SIR & SON takes pride in creating a lifestyle brand that reflects excellent quality and fresh new twist on fashion. All our products are manufactured in the USA, Europe and Brazil. SIR & SON clothing, artwork, most home accents and beard grooming products are all private label. We will be expanding into hair and facial products along with colognes and other products in the near future.  SIR & SON will be introducing new collections throughout the year. The best way to keep informed with SIR & SON is to sign up for our newsletter.